“You’re not alone.”
Crohn’s and Colitis Canada has been operating as a charity for three decades, but they had almost no brand recognition. They came to us wanting to make a PSA about the severity of the inflammatory bowel diseases, but we quickly realized that a brand spot would better serve them. What started out as a simple ask quickly expanded into a national 360 campaign (print, radio, social, and TV). I ran strategy, creative development, and script development, and worked directly with the client…”every step of the way.”